I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include:
- Listen to the market (research)
- Attend events (market intelligence/make connections)
- Follow up
- Manage your contacts
- Prioritise your pipeline
- Promote your referrers and clients
- Create a campaign
- Optimise your web content (SEO)
- Analyse results (analytics)
- Demonstrate your expertise
- Provide intellectual gifts
- Stay on their radar
- Make regular contact
The full article is available here: http://www.infolaw.co.uk/newsletter/index.asp?p=332
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Published On: December 8, 2024
Published On: November 18, 2024
Published On: October 21, 2024
Related Posts
- What's new?
- Speaking and Lecturing
- Referrer management – what do you do when you can’t reciprocate work referrals?
- Ten tips on cross-selling – Boosting internal networks
- Referrer management – Back to basics and the role of social media
- Referrer management: How can I increase the strength of my relationship with referrers and intermediaries?
- Legal marketing case study: Improving referrals through reward systems at Keystone Law
- Search Engine Optimisation SEO – An update
- Google and social media advertising
- Six tips to integrate social media into B2B professional services campaigns
- Improve marketing campaign management for professional service firms
- Referrer and intermediary management – Internal information systems
- Four themes in referrer management – for lawyers and accountants in the UK and internationally
- Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines
- Linking pipeline and portfolio management to avoid strategic drift