At a recent " Be more strategic " training workshop http://www.pmforum.co.uk/training/ the delegates summarised their rather full and intensive day by preparing presentations to summarise and highlight the key points that they had learned. Sailing as a metaphor for strategy One of the presentations used the metaphor of sailing a ship Read More
My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx . It’s hard trying to tease out the most important insights from what proved to be a jam-packed Read More
TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must Read More
The end of September marks the annual Business Leadership Summit and Awards from The Lawyer magazine so I was at The Brewery in Chiswell Street bright and early for a day of commercial insights from lawyer business leaders. I was not disappointed. What is the office for? - The Lawyer Read More
In September, I facilitated a “Project and Campaign Management” training session for the Professional Marketing Forum (Details of future courses: http://www.pmforum.co.uk/training/) While the focus was on understanding the formal project management processes and how they apply in business development and marketing projects, we also considered the issues in terms of Read More
