CPD and Chartered Marketer status renewed

August 4, 2025|Kim's Blog, Marketing|

The Chartered Institute of Marketing (CIM) requires Members and Fellows to complete CPD (Continuing Professional Development) every year to retain their Chartered Marketer Status. As a Fellow of CIM, I’m happy to report that I have completed mine for July 2024 – June 2025 and can retain the designation for the next year. It’s particularly pleasing as it is but one of several CPD commitments I must fulfil to retain my other professional designations – particularly for my psychotherapy practice. CPD and Chartered Marketer status renewed

Global Professional Marketing Framework

The Global Professional Marketing Framework was recently updated: CIM Global Professional Marketing Framework | CIM (and thegpmf.pdf). It’s interesting to see how the marketing profession is evolving by looking at prior frameworks and standards:

Chartered Institute of Marketing (CIM) updates standard September 2024
New CIM professional marketing qualifications – 2020 March 2020
2014 CIM professional marketing qualifications syllabus changes September 2014
Views on the new marketing standards from CIM? – Kim Tasso June 2014

For CPD, Fellows are required to write four comprehensive reflective statements relating to the following topics (it’s interesting that there isn’t a specific topic on strategy although it is inferred in several categories):

Leadership and Management Change Management – Ted Lasso leadership lessons, emotions

Organisational development
Project planning Project Management in Marketing – Kim Tasso
Resource management
People, performance and capability Coaching and Consulting – People and Problem-Solving skills

Digital agility

Artificial intelligence Key Insights from the AI in Marketing training by Optix at PM Forum
Emerging trends Highlights from the 2025 Professional Growth Summit – Kim Tasso
Channels
Business modelling
Technology (ecommerce, Ux, analytics)

Proposition development

Value proposition Malcolm McDonald on value propositions – How to develop them
Market profile
Strategic fit
Creative positioning Be more strategic – PESTLE, Positioning and Plans
Innovation Innovation in Marketing

Customer experience

Customer journey (CRM) CRM – Applications, systems and fee-earner engagement
Omnichannel experience
Expectations
Segmentation and personas Marketing and BD planning – Segmentation, Rock Stars and Engagement
Organisational alignment Strategic thinking – Audits, assumptions and alignment

Commercial Context and curiosity drive commerciality and pricing

Financial awareness (forecasting/budgeting)
External influences
Stakeholder management Change challenges – Culture, Communications and Clutter
Competitive stance Pitching, differentiation and competitor analysis
Governance and risk

Data & Insight

Research (input and output)
Metrics and trends (social listening) Analytics and Measurement for Digital Marketing – Kim Tasso
Data governance
Data translation

Brand & Reputation Book review – Managing Brands