Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More
Sadly, this topic still comes up occasionally during training workshops. Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. It can be frustrating and disempowering. But there are potentially several reasons for this behaviour – Read More
At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. We focused Read More
At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More
At a recent workshop for “Practical and professional skills for marketing and business development assistants” I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More
