Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. From the discussions, exercises and polls they Read More
Last week there was almost a full house at the PM Forum’s workshop on “Assertiveness, impact and effectiveness for marketing and business development assistants and executives”. Delegates were from legal, accounting and actuarial firms in a variety of roles including marketing, business development, digital, graphic design, events and client services Read More
Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More
At a recent PM Forum workshop on “Assertiveness, effectiveness and impact” a key insight was the reassuring realisation that we are all in the same boat on fee-earner relationships. Seven themes on assertiveness, effectiveness and impact emerged on fee-earner relationships (guilt, value, variety, impact, influence, questions and time). 1. Ignore Read More
The 18 delegates at the April PM Forum day workshop on “The Proactive Marketing and Business Development Executive” were evenly split between legal and accountancy firms with a slight majority from law firms. Throughout the day there was lots of interaction through polls, break out exercises and discussion. Here I Read More
