The majority of my clients are lawyers, accountants or surveyors – the professions. It’s said that working with the professions is like herding cats. Some of my clients – the patent attorneys and forensic scientists - also have PhDs in cutting-edge technologies. A double challenge. Professionals are usually successful, independent, Read More
In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More
I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini - and I recently made a short (10 minute) video covering his six principles of persuasion. This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More
