This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full day Read More
I read this book a while ago but have mentioned it to several people (leaders) recently during coaching programmes so thought I’d write a short review to encourage them to read it. The book, which is based doctoral research using 360 degree feedback (Leadership/Impact instrument – a registered trademark of Read More
I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation, risk and compliance Commercially Read More
At a recent workshop on “How to increase buy-in” (see http://www.pmforum.co.uk/training/), the delegates identified the following as the most useful tips and hints to add to their persuasion armoury: Align aims – You may have a clear vision of what you want to achieve and understand the benefits to the Read More
Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More
