Psychology

The psychology of creativity

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More

2014-08-20T14:42:46+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing|

Creative competencies

Dr Robert Epstein, a psychologist at Harvard, is well known as a leading thinker on creativity. He developed a simple model which identified the following important dimensions of creativity (creative competencies): Capturing This relates to how well you capture and preserve ideas as they occur to you. For example, artists carry Read More

2014-08-20T14:36:28+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing, Strategy|

It’s all in the mind? – Getting to grips with psychometric testing

Interested in a free personality assessment? I’ve just completed four days training with Psysoft http://www.psysoft.com/ to achieve the British Psychological Society (BPS) Occupational Ability and Personality Test User Certification Level A and B using NEO PI-R Personality Inventory. Yes, psychometric testing! This is to add to my armoury of a BPS Read More

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