When writing my book (Growing your property practice - due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant Read More
As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More
I read with interest an article in the press in the week - it related to the £7bn that the Government spends each year on consultants and external advisers (excluding those on IT projects which is estimated at a further £4.5bn pa). It showed the typical rates charged: £1,750 Managing Read More
For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” Read More
For a long time I have advocated that lawyers should reach beyond the narrow confines of their legal specialism in order to meet the wider needs of their clients and also to be innovative in developing new services - which seems particularly important with the threat of massive changes in Read More