Cross Cultural

Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success

At the Professional Marketing Forum training session for Future Marketing Managers  last week I talked about the Finnish quality of “Sisu”. Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success. There isn’t a direct translation in English of this special quality which is part of the Finnish Read More

2024-06-07T09:39:47+01:00April 20, 2015|Kim's Blog, Marketing|

What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

2014-07-29T15:41:41+01:00July 29, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|
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