customer journey

CPD and Chartered Marketer status renewed

The Chartered Institute of Marketing (CIM) requires Members and Fellows to complete CPD (Continuing Professional Development) every year to retain their Chartered Marketer Status. As a Fellow of CIM, I’m happy to report that I have completed mine for July 2024 – June 2025 and can retain the designation for Read More

2025-08-04T11:22:42+01:00August 4, 2025|Kim's Blog, Marketing|

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More

2024-09-03T10:54:19+01:00September 3, 2024|Kim's Blog, Management Skills, Marketing, Social Media|

Book review – Managing Brands

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications - 2020 (kimtasso.com)) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands Read More

2023-05-11T17:53:57+01:00May 11, 2023|Kim's Blog, Management Skills, Marketing, Strategy|
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