Kim TassoBook review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
Posted on: October 24, 2019
Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions rationally like an “Econ” but […]
Be more visible – the PVI model
Posted on: September 25, 2019
At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle and covers: Perception Visibility Influence […]
10 takeaways from a workshop on buy-in (Guildford, 2018)
Posted on: September 13, 2018
Thanks to Stevens Bolton https://www.stevens-bolton.com/ for hosting a Professional Marketing Forum workshop on buy-in Guildford http://www.pmforum.co.uk/locations/guildford.aspx After a lively session including exercises, discussions and sharing ideas, the delegates selected the following top 10 takeaways: 1. Face-to-face contact A recent HBR report suggested that face-to-face requests were 34 times more likely to be accepted than those by […]
Making an impact, influence and persuasion
Posted on: August 13, 2018Stephanie Hughes led an interactive session on “Making an impact, influence and persuasion” for an early evening event for Professional Marketing Forum http://www.pmforum.co.uk/ in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Starting with an interesting exercise […]
Better Business Relationships – New book in the pipeline
Posted on: March 15, 2018
Business success is reliant on being able to get on with people. Relationships with your internal colleagues and external clients and referrers are the foundation of business success in just about every job function and industry. My new book on Better Business Relationships is now in the pipeline. The ability to communicate with, encourage, influence, […]