A few top insights from last week’s full day training session by PM Forum. The session covered a lot of ground including: management skills, strategic thinking, financial scenarios, marketing and business development (MBD) theories, developing MBD plans, soft skills, gaining internal buy-in and managing a team. I pick a couple Read More
Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
At this month’s PM Forum - PM Forum online workshop on “Campaigns, thought leadership and project management” we explored the three topics from a strategic (why) rather than a tactical (how) perspective. 50% of the delegates were from law firms with others from accountancy and consulting practices. There was an Read More
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications - 2020 (kimtasso.com)) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands Read More
This article was published in the April 2022 edition of PM Magazine. A book review: How to advance your career in professional services marketing by Dominic Ayres. It’s a useful and timely book for those planning their careers in professional services marketing and business development. It starts at launching your Read More
