Kim TassoDeveloping the roles of marketing and BD secretaries, PAs and EAs
Posted on: November 26, 2019
The recent workshop on “The effective marketing and BD PA/Secretary” organised by Professional Marketing Forum (https://www.pmforum.co.uk/training.aspx) was attended by delegates from law firms, accountancy practices, patent attorney and design firms. Developing the roles of marketing and BD secretaries, PAs and EAs was a key point of discussion. Professional services marketing is different We covered the […]
How to facilitate groups
Posted on: October 2, 2019
“A team is not a group of people who work together, it is a group of people who trust each other” (Simon Sinek). As social creatures, you’d think that if you put us together in a group we would all just get on, share our thoughts and tackle the task at hand. But that isn’t […]
20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives
Posted on: August 27, 2019
It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum (https://www.pmforum.co.uk/training/). Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence http://kimtasso.com/be-more-confident-and-convey-confidence/ Use empathy Empathy is needed to see the other person’s […]
Better Business Relationships – New book in the pipeline
Posted on: March 15, 2018
Business success is reliant on being able to get on with people. Relationships with your internal colleagues and external clients and referrers are the foundation of business success in just about every job function and industry. My new book on Better Business Relationships is now in the pipeline. The ability to communicate with, encourage, influence, […]
Leadership: Emotional contagion, delegation, coaching and team meetings
Posted on: January 12, 2018
At the end of last year I ran a half day training session on management and leadership for marketing and business development professionals. Some key topics of interest were emotional contagion, delegation, coaching and team meetings: Emotional contagion Those around us are affected by our emotions. This means that if we express dismay, worry, frustration […]