Niche

Business development for lawyers – five key insights

Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More

2014-12-22T16:29:35+00:00June 21, 2012|Kim's Blog, Lawyers, Marketing, Selling, Social Media, Strategy|

Personal or firm brand?

Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More

2021-05-14T08:59:44+01:00April 22, 2010|Kim's Blog, Marketing|
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