Nudges

The EAST framework for behavioural nudges in marketing? (Change management)

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More

2023-08-29T10:15:46+01:00August 29, 2023|Kim's Blog, Management Skills, Marketing|

Changing behaviour in the workplace to boost productivity – Insights from psychology

In October, I was invited by Richard Chaplin and Richard Thorby of the Managing Partners Forum https://www.mpfglobal.com/ to lead a discussion on “Changing behaviour in the workplace to boost productivity – Insights from psychology” for the People, Performance and Culture group (including directors and HR professionals from leading law, architectural, Read More

2019-12-04T15:00:56+00:00December 2, 2019|Kim's Blog, Management Skills, Relationship Management|
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