Professional Marketing qualifications

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More

2024-09-03T10:54:19+01:00September 3, 2024|Kim's Blog, Management Skills, Marketing, Social Media|

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement Read More

2023-04-12T18:25:44+01:00April 12, 2023|Kim's Blog, Marketing, Social Media|

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

2023-03-28T09:11:48+01:00August 18, 2022|Kim's Blog, Management Skills, Marketing|

Marketing Manager Apprenticeship – a Level 6 Qualification

I have been a lecturer on CIM (Chartered Institute of Marketing) professional marketing qualifications for Cambridge Marketing College several times in the past. Sometimes at weekend sessions at Guildford University for those on the post-graduate diploma courses and at other times in the evening in the City of London and Read More

2024-02-07T13:34:26+00:00January 10, 2022|Kim's Blog, Marketing|

CIM’s Innovation in Marketing

People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More

2020-08-24T14:35:38+01:00August 24, 2020|Kim's Blog, Management Skills, Marketing, Strategy|
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