The recent “Be more strategic” workshop from Training - PM Forum took place on St George’s Day. This post summarises the key points raised by delegates – and lists their poll results and discussions. As such, it provides an additional learning resource to the delegates. So in this post on Read More
I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently - Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum. Renewing Read More
I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
