Earlier in December I facilitated another of MBL’s popular “Developing more work from referrers and intermediaries” full day LearnLive training sessions. With delegates from legal, accountancy, surveying, architectural and financial services firms there was lots to discuss. Dominant themes were referrals – the role of internal communications, messaging and storytelling Read More
Mazars hosted for our first post-Covid in person Future Marketing (Business Development) Manager workshop from the Professional Marketing Forum. The workshop was held in a light airy room with fabulous views of St Katherine’s Dock and Tower Bridge. The fully packed, experiential day focused on “hard” issues (management, leadership, strategy, Read More
I was delighted to present the first (fully booked!) Professional Marketing Forum “Coaching and consulting skills for marketing and BD” workshop earlier this month. This post includes some of the key points arising from the coaching and consulting skills for M&BD workshop as well as signposting resources requested by the Read More
I recently had the pleasure of leading an intensive half day digital workshop on “Marketing and Business Development Planning in a Nutshell” for the Professional Marketing Forum. The poll results and discussion points are shown below for the delegates who represented firms in law, accountancy, engineering and economics consultancy from Read More
During some of the many training workshops I have facilitated recently, the question of how to contact people – whether initiating a dialogue or following up – has arisen. Some people feel uncomfortable about making “cold calls” (and this is not recommended). And some aren’t sure about how to follow Read More
