Thought leadership campaigns and project management: Eight Essentials

Posted on: September 21, 2018 thought leadership campaign project management

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]

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Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

Posted on: April 18, 2018 Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership

At a recent Future Marketing Manager training workshop at Professional Marketing Forum http://www.pmforum.co.uk/training.aspx  we covered a wide range of topics as usual. But during the course there were three career themes that emerged: T-shaped people, senior promotions and management vs. leadership. T-shaped people The earliest reference to the metaphor of T-shaped people was by David […]

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Leadership: Emotional contagion, delegation, coaching and team meetings

Posted on: January 12, 2018 Leadership: Emotional contagion

At the end of last year I ran a half day training session on management and leadership for marketing and business development professionals. Some key topics of interest were emotional contagion, delegation, coaching and team meetings: Emotional contagion Those around us are affected by our emotions. This means that if we express dismay, worry, frustration […]

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Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Posted on: January 4, 2018 Thought leadership

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]

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Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Posted on: April 6, 2017 Future marketing manager

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Develop your personal brand We […]

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