Kim TassoFuture Marketing Manager – Eight steps to manage virtual teams
Posted on: November 1, 2019
Managing virtual teams emerged as a key topic again at a recent Future Marketing Manager course http://www.pmforum.co.uk/training/) As professional service firms become larger and more global it is an increasing challenge. So I have summarised the previous guidance and added new insights into this short guide – Eight steps to manage virtual teams. 1. Check […]
Book review of Better Business Relationships by Paul English of Grant Thornton International
Posted on: December 5, 2018
This book review of Better Business Relationships by Paul English of Grant Thornton appeared in the Winter 2018 edition of Professional Marketing magazine Kim Tasso reminds us early on in her book that while no one teaches you about relationships, nearly every aspect of business life demands effective relationships skills. True enough. If you can […]
Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)
Posted on: September 26, 2018
I was at the Business Book Awards https://www.businessbookawards.co.uk/ in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]
International relationship management – Highlights from a talk by Allan Evans at BDO accountants
Posted on: October 18, 2017
At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms have clients with international operations: […]
Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)
Posted on: October 9, 2015
You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]