Strategic accounts

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

At the start of June I had the pleasure of leading PM Forum’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in Read More

Kim Tasso2023-10-19T18:36:53+01:00June 15, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
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Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design Read More

Kim Tasso2020-02-15T09:53:54+00:00February 8, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|