Monthly Archives: April 2009

Building brands – while building a PSF

At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More

2013-07-25T13:45:02+01:00April 22, 2009|Kim's Blog, Marketing, Strategy|

Services marketing

I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More

2013-07-25T13:38:24+01:00April 5, 2009|Kim's Blog, Marketing|
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