behavioural science

Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein

Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions Read More

2019-10-24T12:44:20+01:00October 24, 2019|Kim's Blog, Management Skills, Relationship Management|

Conference report: British Psychological Society’s (BPS) Psychology means business

Earlier this month I attended the British Psychological Society’s (BPS) Psychology means business conference in London. It was a day filled with excellent talks and fascinating insights. I have shared a few of the most interesting points here. Behavioural science Behavioural science was a big theme throughout the day – Read More

2021-04-03T15:01:34+01:00July 23, 2019|Kim's Blog, Management Skills, Marketing|

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|
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