Competencies

Project vs Campaign Management

In September, I facilitated a “Project and Campaign Management” training session for the Professional Marketing Forum (Details of future courses: http://www.pmforum.co.uk/training/) While the focus was on understanding the formal project management processes and how they apply in business development and marketing projects, we also considered the issues in terms of Read More

2016-10-07T16:19:11+01:00October 7, 2016|Kim's Blog, Management Skills, Marketing|

Improve marketing campaign management for professional service firms

I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More

2013-10-31T16:19:49+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|
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