Kim TassoLearning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
Posted on: January 20, 2021
In the run up to Christmas, I pledged to make a donation to a local mental health charity where I am a Trustee for each personalised email I sent to my clients and contacts. Naturally, we are all saddened by the enormous toll of the Covid crisis – to the economy, to businesses and their […]
Be more strategic – Strategy in a post-Covid19 world
Posted on: July 21, 2020
I recently ran the popular “Be more strategic” session with PM Forum in a modified digital session. It seemed to go well and there was a good level of interaction with delegates who were mostly from law firms but with representatives from the accountancy and actuarial sectors. Not surprisingly, everyone was keen to know about […]
Marketing in a time of Coronavirus – Pragmatic ideas
Posted on: May 7, 2020
“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]
BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
Posted on: April 8, 2020
Earlier in the year, I went along to the first event of 2020 for British Council for Offices BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates. It was full at the Kent House marketing suite which was full of models of new and potential London developments. I thought his story would be helpful […]
Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations
Posted on: December 12, 2019
Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]