Kim TassoCIM’s Innovation in Marketing
Posted on: August 24, 2020
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Chartered Institute of Marketing’s (CIM) […]
BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
Posted on: April 8, 2020
Earlier in the year, I went along to the first event of 2020 for British Council for Offices BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates. It was full at the Kent House marketing suite which was full of models of new and potential London developments. I thought his story would be helpful […]
Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
Posted on: February 8, 2020
A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]
Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
Posted on: January 10, 2020
One of my property clients gave me a copy of this book to support a partner away day I was leading on authenticity, values and leadership http://kimtasso.com/leadership-authenticity-values-and-culture/. It’s a quick but interesting read so I thought – especially as I am proud Twickenham resident and a rugby fan – I’d provide a short book review: […]
Changing behaviour in the workplace to boost productivity – Insights from psychology
Posted on: December 2, 2019
In October, I was invited by Richard Chaplin and Richard Thorby of the Managing Partners Forum https://www.mpfglobal.com/ to lead a discussion on “Changing behaviour in the workplace to boost productivity – Insights from psychology” for the People, Performance and Culture group (including directors and HR professionals from leading law, architectural, property and accounting firms). This […]