Artificial Intelligence (AI) is having a fundamental impact on marketing and business development. Not least in the area of tendering and pitching. This post is based on an article in PM Magazine Winning work in the age of AI -How professional services firms are transforming proposal generation (July 2025) which Read More
In August, I attended a CIM webinar Events | CIM on hype-free guide to AI agents for marketers. The presenter was Kerry Harrison. It was a fascinating talk providing a glimpse of the future covering creativity, productivity and automation for marketing. It was possibly the first time I fully grasped Read More
Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More
Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More
Thanks to the Managing Partners' Forum Strategy Summit at haysmacintyre earlier this week. My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst Read More
