Intelligence Archives

What are soft skills? And why are they so important? (Video)

This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have Read More

By Kim Tasso|2021-03-31T15:49:19+01:00June 18, 2020|

Selling – The vital role of research in the pitch process
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Selling – The vital role of research in the pitch process

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling

Selling – The vital role of research in the pitch process

At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More

By Kim Tasso|2016-10-14T11:35:28+01:00October 14, 2016|