Marketing buy-in

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs
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Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Kim's Blog, Management Skills, Marketing, Relationship Management, Selling

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. We focused Read More

Kim Tasso2023-05-03T10:11:39+01:00May 3, 2023|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

Legal marketing case study – Clark Hill redesigns its marketing and BD team
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Legal marketing case study – Clark Hill redesigns its marketing and BD team

Kim's Blog, Lawyers, Management Skills, Marketing, Strategy

Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Read More

Kim Tasso2023-03-06T11:04:36+00:00January 28, 2021|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|