Brand Basics (Video)

This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important?  How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More

2021-05-14T09:17:19+01:00May 14, 2021|Kim's Blog, Marketing|

Strategic thinking – It’s a jungle out there

On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the Read More

2021-04-01T16:12:24+01:00February 23, 2021|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Proactive Marketing/BD Executive (Oct 2020) – Session highlights

At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This Read More

2020-10-06T13:49:22+01:00October 6, 2020|Kim's Blog, Marketing|
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