M&BD team structure

Update on marketing and business development (M&BD) team structures
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Update on marketing and business development (M&BD) team structures

Accountants, Kim's Blog, Lawyers, Marketing, Strategy

Update on marketing and business development (M&BD) team structures

I presented a methodology to design marketing and BD team structures in November 2015 . Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are Read More

Kim Tasso2023-09-27T08:58:35+01:00September 26, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs
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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Kim's Blog, Management Skills, Marketing

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

Kim Tasso2023-03-28T09:11:48+01:00August 18, 2022|Kim's Blog, Management Skills, Marketing|