Marketing needs to be more accountable – Malcolm McDonald

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts Read More

By |2020-05-27T17:43:51+01:00December 31, 2010|
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