What are the essential skills for modern marketers?

Posted on: July 29, 2014

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso1.wpengine.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially   aware Strategy Brand Financially […]

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Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

Posted on: June 5, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Augmented Reality (AR) and virtual […]

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Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

Posted on: May 19, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist in the publishing industry. http://www.onemanandhisblog.com/ […]

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Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

Posted on: May 2, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and collaborative project management), CityOffices.net (construction […]

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Old and new digital marketing qualifications

Posted on: June 21, 2012

I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Chartered Institute of Marketing http://kimtasso1.wpengine.com/students/marketing/ […]

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Original branding by Matt Playford · A site by Fresh01