What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

By |2014-07-29T15:41:41+01:00July 29, 2014|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

By |2014-06-05T17:00:55+01:00June 5, 2014|

Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More

By |2014-05-02T18:49:23+01:00May 2, 2014|

Old and new digital marketing qualifications

I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Read More

By |2013-08-08T17:46:49+01:00June 21, 2012|
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