Philip Kotler

Take them on the strategy journey

Last week we had delegates from law and accountancy firms from all over the UK and Ireland (and also Cyprus) at another of the PM Forum’s  popular workshops on “Being more strategic”. We looked at how to improve strategic thinking skills, understanding business strategy and developing marketing/business development strategies. We Read More

2021-09-19T13:48:31+01:00September 19, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More

2022-10-21T12:14:36+01:00July 14, 2011|Kim's Blog, Management Skills, Marketing, Strategy|
Go to Top