Six insights from marketing and business development assistants

Earlier in November, there was a full house on the Professional Marketing Forum’s half day workshop on Practical and Professional Skills for Marketing and Business Development Assistants. https://www.pmforum.co.uk/training.aspx There were delegates from legal, accountancy, actuarial, property and engineering firms. Here are the six insights from marketing and business development assistants that Read More

By |2019-11-25T10:42:33+00:00November 25, 2019|

Effective marketing Secretary: Seven reasons why secretaries make brilliant marketing and BD assistants

One of the longest-running and most popular training courses at the Professional Marketing Forum (http://www.pmforum.co.uk/training.aspx) is the effective marketing Secretary or PA. Whilst many people involved in marketing and BD in the professions have a marketing degree or professional marketing qualifications such as CIM and therefore understand the theory and practice Read More

By |2017-10-24T14:02:16+01:00October 24, 2017|

Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Read More

By |2017-04-06T15:25:11+01:00April 6, 2017|

Ten tips on cross-selling – Boosting internal networks

At a recent seminar on referrer and intermediary management, we turned our attention to the importance of internal referrals - What is commonly known as cross-selling. Here are the top ten tips on cross-selling picked by the delegates 1. Provide interesting internal talks (and follow up) Some firms organise “Brown Bag Read More

By |2016-03-29T12:51:12+01:00March 29, 2016|
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