Professional rules

Coaching and Consulting – People and Problem-Solving skills

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum  workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and Read More

2024-02-15T09:57:16+00:00February 15, 2024|Kim's Blog, Management Skills, Marketing, Relationship Management|

Cultivate a cross-selling culture

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. While we discussed various tools and Read More

2023-03-16T09:48:05+00:00March 16, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Encouraging solicitors to sell – Aligning cross-selling with professional conduct rules

At a recent change management training session – where the topic of changing attitudes and corporate culture was discussed at length – we talked about the challenge of encouraging solicitors to sell. And in overcoming their resistance to selling and cross-selling. When it comes to persuasion, it’s important to align Read More

2017-12-04T16:46:06+00:00December 4, 2017|Kim's Blog, Lawyers, Selling|
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