In June, Sholto Lindsay-Smith (founding director of International brand and business consultancy (industrybranding.com)) presented a new PM Forum - PM Forum training session on “Build your brand advantage”. Sholto has worked with many professional services firms including: Bidwells, Birketts, Cluttons, Jackson Lees, JLL, Nexia and Stephenson Harwood. Delegates from law, Read More
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications - 2020 (kimtasso.com)) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands Read More
I’ve reviewed many books on change management (see the related blogs list below) but this one is a sure-fire winner if it’s a major area of interest to you. There are 450 pages of counselling, occupational psychology, consulting, organisational development, leadership and change management theories and tools – it’s a Read More
