selling

Pick up the phone – Who answers calls, how do you train people on call handling and how do you improve conversion rates?

There were delegates from legal and accounting firms at the training session on “Pick up the Phone – client service and sales opportunities for professionals in the digital age” MBL this week. Delegates were in management, marketing and fee-earning roles. This post summarises the main points raised and is a Read More

2024-04-12T15:07:18+01:00April 12, 2024|Accountants, Lawyers, Marketing, Relationship Management, Selling|

What is Socratic questioning? (Questioning skills)

Long before I learned of the value of Socratic questioning in coaching and counselling, I remember an editor asking me to use Socratic questioning in some writing. Socratic questioning is a way to drive logical argument. It’s helpful in conversations, critical thinking and negotiation. So what is Socratic questioning? (Questioning Read More

2024-02-27T17:29:03+00:00February 22, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|

Why are questions so important? (Questioning skills)

Most people appreciate the importance of questioning skills in selling, training, coaching, counselling (especially Cognitive Based Therapy – CBT) and commercial conversations. In this post I explore different types of questions and how they can be used in various business scenarios. Why are questions so important? (Questioning skills). The importance Read More

2024-02-22T17:28:18+00:00February 21, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|

Rainmaking best practice in professional services firms (Selling behaviours)

As an fan of Challenger sales (and the variant Insight Selling Insight selling - building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. His research on rainmaker best practice is helpful Read More

2023-11-02T12:43:53+00:00November 2, 2023|Kim's Blog, Lawyers, Marketing, Selling, Social Media|
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