Voice

Counsel article – Building rapport in the digital space and fixing ruptured relationships for barristers

This article on building rapport in the digital space and fixing ruptured relationships for barristers was published in the June 2021 edition of Counsel. This edition had a special focus on everything you need to know about marketing and PR for the Bar. Counsel is the official monthly magazine of Read More

2021-06-14T14:30:09+01:00June 14, 2021|Kim's Blog, Lawyers, Marketing, Relationship Management|

Video – The art of storytelling

In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More

2025-04-23T15:22:09+01:00April 16, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

Storytelling book reviews: The Story Advantage by LJ Bloom and The Story Factor by Annette Simmons

I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More

2023-10-19T16:39:53+01:00March 18, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Soft skills – Boost your self-confidence and confidence (Video)

This short (8 minute video) looks at a soft skill - how to boost your self-confidence and confidence. (Video script) Hi I’m Kim Tasso Today I want to talk to you about confidence…how to boost your self-confidence and confidence. And I'll start by asking the question – Why do you Read More

2025-02-10T17:36:36+00:00October 9, 2020|Kim's Blog, Management Skills, Relationship Management|
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