Following a lively debate on a LinkedIn group, I recently wrote an article for Professional Marketing magazine http://www.pmforum.co.uk/ which explored whether the business development challenges and approaches in a large firm were significantly different from those in a small firm.
The key areas explored included:
- Engagement
- Infrastructure
- Bureaucracy and influence
- Resources – global vs local
- Channelling
- Innovation
- Marketing vs selling
- Relationships
- Different client needs
I’d like to thank all those who contributed their thoughts and ideas to the article.
