Satisficing or satisfying? – Take care with client care and relationship management

Posted on: March 16, 2010

You need to take care with client care and relationship management. Long ago when I studied economics I was intrigued by the idea of satisificing – (combines satisfying and sufficing) a decision making strategy that attempts to meet the criteria for adequacy rather than an optimal solution. Others might think about it in terms of […]

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Part Two – How? Introducing Twitter to lawyers, accountants and surveyors

Posted on: December 10, 2009

In my previous blog post I provided some of the reasons WHY even small firms of lawyers, accountants and surveyors should consider using Twitter. In this post I aim to provide a simple “getting started” guide. Create an account The first thing is to go to the Twitter site www.twitter.com and watch the quick video explaining what […]

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Part one – Why? Twitter for lawyers, accountants and surveyors

Posted on: December 10, 2009

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Why? Twitter for lawyers, accountants […]

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Business Development Checklist for Junior Professionals

Posted on: October 30, 2009

I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Ambassador You are a walking, […]

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PM FORUM 2009 CONFERENCE – RELATIONSHIPS

Posted on: September 25, 2009

I spent Wednesday at the PM Forum Annual Conference which this year was titled “Relationships” – as a result of my observation when I wrote about the event last year that it appeared to be the predominant theme whether we were talking about culture, clients, service quality, selling or brand. The first panel session comprised […]

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