Content development

Campaigns, thought leadership and project management – People, Planning and AI

At the recent PM Forum  online workshop on “Campaigns, Thought Leadership and Project Management” there were 17 delegates from legal, accountancy and consultancy firms. There was much discussion and debate. This article contributes to the learning resources for those who attended. Reflecting on delegate feedback (see below) there are three themes emerging. Read More

2025-07-14T09:24:02+01:00July 14, 2025|Accountants, Kim's Blog, Lawyers, Marketing|

Book review: Everybody writes by Ann Handley

I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book.  I recently researched top marketing books and – surprise – this Read More

2024-10-08T08:07:39+01:00October 8, 2024|Kim's Blog, Management Skills, Marketing, Social Media, Web Sites|

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Read More

2022-10-17T11:51:30+01:00October 17, 2022|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

Video – The art of storytelling

In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More

2025-04-23T15:22:09+01:00April 16, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Power of three – Writing and presentation basics (Video)

The latest short video (8 minutes) explores an idea to help you improve the impact and persuasion of your writing and presentations. So here it is the Power of three – Writing and presentation basics (video). And it ends on a seasonal note. (Video script) Hi I’m Kim Tasso. And Read More

2024-10-31T09:19:17+00:00December 15, 2020|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|
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