Getting what you want and how to say “No” – Assertiveness skills

Posted on: March 15, 2017 Assertiveness skills - Shepherds and sheep

In many of the courses I run for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx, the topic of assertiveness arises. Sometimes this relates to people needing the confidence to speak up and share ideas or to challenge requests. Often it relates to finding ways to decline or modify inappropriate requests – how to say “No” effectively. But […]

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10 tips on price communications for professionals

Posted on: April 28, 2016 Price communication for professionals

When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso1.wpengine.com/the-pricing-and-value-of-legal-services/) – which might include premium pricing for a skimming strategy or a lower price to achieve rapid penetration. Establishing […]

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Legal market research – Perceptions and needs of consumers and small businesses

Posted on: April 24, 2016

I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related links below). This blog supplements […]

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