Lawyers

Leadership: Dealing with resistance to change

This article summarises the key points from a recent presentation I prepared on Leadership: Dealing with resistance to change. Everyone made enormous changes during the Covid19 crisis – seemingly with little resistance. But as we emerge from the crisis and professional service firms attempt to maintain the fast pace of Read More

Strategic thinking – It’s a jungle out there

On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the Read More

2021-04-01T16:12:24+01:00February 23, 2021|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

2024-09-14T17:59:09+01:00February 18, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Read More

2023-03-06T11:04:36+00:00January 28, 2021|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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