I read this 2018 book during lock down. It is one of the rare books on marketing strategy written by someone who is familiar with the professional services sector. The author, Heidi Taylor, worked in IT, telecoms and professional services. She is a former Chartered Institute of Marketing’s (CIM) Marketer Read More
It was a full house on the second presentation of this PM Forum training workshop on “Coaching and Consulting Skills for Marketing and Business Development” in February 2022. Most of the professions – lawyers, patent attorneys, accountants, economists, engineers and actuaries – were represented. This post explores one of the Read More
This article appeared in the February 2022 edition of Professional Marketing magazine. With 57,000 books on leadership listed on Amazon I wondered whether there was anything new to say on the topic. But the authors of this book come from a rather different perspective – emotional intelligence is the broadest Read More
This was an excellent presentation for two reasons. First, I am a Trustee of a charity with owned and leased properties and found the information really helpful. Second, I thought it demonstrated a great way for surveyors to market their services to a niche sector – in this case charities Read More
The majority of my clients are lawyers, accountants or surveyors – the professions. It’s said that working with the professions is like herding cats. Some of my clients – the patent attorneys and forensic scientists - also have PhDs in cutting-edge technologies. A double challenge. Professionals are usually successful, independent, Read More
