At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates - from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights Read More
It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More
This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Read More
