Kim’s Blog

Creativity 7 – Creativity and good and bad stress

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of my public and in-house training courses on the subject with regards to strategy, marketing campaigns and business development. Please let me know (kim@kimtasso.com) if you would like further details of half Read More

2014-10-09T15:15:51+01:00October 9, 2014|Kim's Blog, Management Skills, Marketing|

Business development for professional service firms – Summary of MBL seminar

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More

Legal client feedback – Group General Counsel of Colt (telecommunications) 2014 (and procurement tips)

Continuing the blog series on "Legal client feedback" Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years Read More

Accountancy marketing case study – Grant Thornton and Lexis® Interaction® aligning partner KPIs with business objectives

At the recent PM Forum conference, I picked up an accountancy marketing case study from technology suppliers there about the use of marketing technology by accountancy firm Grant Thornton. The Senior Executive – CRM, Marketing and Business Development talks about the use of the CRM solution amongst the 200 partners Read More

Legal marketing case studies – Farrer & Co Lexis® Interaction® and Berwin Leighton Paisner Siteimprove web governance suite

At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of Read More

2014-10-03T10:58:41+01:00October 3, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Web Sites|
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