I have just finished writing a review of Richard’s book “The end of lawyers? Rethinking the nature of legal services” (it will be published in Professional Marketing magazine later on this year). The review provides a summary of the book – which I feel should be essential reading for those Read More
Last night I braved the miserable weather and trundled along to the offices of Kingsley Napley lawyers to attend a Professional Marketing Forum meeting entitled “Assisting Management – the role of marketing in influencing the Board”. Two senior non-marketers presented their thoughts. The first presentation was by an incredibly young-looking Read More
I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago - some of those favourite Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More
There was an interesting article in The Times last week (17th March). Sir Michael Snyder (Senior partner at accountants Kingston Smith and a former policy Chairman of the City of London Corporation) made the following observations regarding the Professional Services Global Competitiveness Group report: • The professional services industry employs Read More