Training options for turning a PA into a marketing assistant

During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting Read More

2013-07-26T14:15:35+01:00April 27, 2010|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|

Book review: Inbound marketing – Getting found using Google, social media and blogs

I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Read More

2013-09-06T10:47:01+01:00February 24, 2010|Kim's Blog, Marketing, Social Media, Web Sites|

Part one – Why? Twitter for lawyers, accountants and surveyors

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More

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