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12 thoughts on the future of digital marketing in the professions

With my new training course for the PM Forum (Inbound marketing and social media – 15th June) looming on the horizon I thought I’d better see about the latest thinking at the other end of the spectrum on digital marketing and was delighted when Mark Power, CEO of Concep (www.concepglobal.com), Read More

Introduction to MAC (Mobile Activation Code) tags

Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that Read More

2013-07-30T22:03:33+01:00April 26, 2011|Kim's Blog, Marketing, Statistics and trends, Web Sites|

Marketing a wills and probate business

Last week I attended CLT’s conference on “Managing and marketing a profitable private client department” where I delivered an hour paper on marketing, drawing in part on the lessons and case studies I had recently gathered to update the marketing chapter for the Law Society’s Probate Practitioners Handbook Knowing that Read More

2016-04-13T09:33:16+01:00June 29, 2010|Kim's Blog, Lawyers, Marketing, Web Sites|

The 12 essentials of law firm web sites

One of my favourite lawyer clients is chairing a discussion for an international group of small-medium law firms soon debating “the essentials for a law firm web site?”. Whilst most firms will have a web site, often they were hastily put in place without due consideration as to aims and Read More

2013-07-26T14:28:33+01:00May 18, 2010|Kim's Blog, Lawyers, Web Sites|

Training options for turning a PA into a marketing assistant

During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting Read More

2013-07-26T14:15:35+01:00April 27, 2010|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|
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